Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.
75% of users never scroll past the first page of search results.
70-80% of users ignore the paid ads, focusing on the organic results.
Content marketing rocks. Marketing Sherpa reports distribution lead to a 2,000% increase in blog traffic and a 40% increase in revenue.
Google owns 65-70% of the search engine market share.
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be from a cold call.
When it comes to SEO & Marketing, there are LOTS of options. It is confusing and often overwhelming. Marketing leaders tell you what you should be doing, but unless they have spoken with you personally, they simply can’t know that much about your business’ situation. You can’t be sure where to spend your time.